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Comparisons > Mattress brand comparisons

How does Novosbed compare to Endy?

Mattresses, materials, policies, purchasing, and other important factors compared.

Last update: November 4, 2019

Comparison summary


  • Construction: Open-cell polyurethane foam
  • Foam density: Medium to low density foam
  • Selection: Single firmness
  • Available: Retail (ships from Endy) and online
  • Sleep trial: 100 nights
  • Cover: Removable, washable
  • Warranty: 10 year warranty
  • Price (Queen): $850 CAD


  • Construction: Premium memory foam
  • Foam density: High density foam
  • Selection: Three different firmness options
  • Available: Online only
  • Sleep trial: 120 nights
  • Cover: Removable, washable
  • Warranty: 15 year warranty
  • Price (Queen): $1399 CAD


  • Both Endy and Novosbed use foam in their top comfort layers, but only Novosbed uses high-density (memory) foam.
  • Endy mattresses rely on open-cell foam for temperature control. Novosbeds use airflow channels to let warm air out and cool air in.
  • Endy offers a single, one-size-fits-all model. Novosbed offers a selection of three mattress firmnesses.
  • Both Novosbed and Endy sell online, directly to customers. Endy has a Toronto-based store and has also partnered with Urban Barn locations across Canada, but orders are still fulfilled through Endy’s regular channels.
  • Novosbed has an aggregate review score of 96% compared to Endy’s 92%.

Mattress materials

In recent years, shopping for and buying a mattress online has become a popular option for a lot of people. With so many brands offering mattresses made with a variety of mattress materials, there is no shortage of choices. Novosbed and Endy both make foam-based mattresses, but there are significant differences that set these brands apart from each other.

Foam density

A major difference is in the foam densities used in Novosbed and Endy mattresses. Foam density relates to the quality and durability of the foam. Using lower density foam makes a mattress lighter and less expensive, but the trade-off is shorter longevity and lower durability. Memory foam density is measured as mass per unit volume (lbs/ft3); that is, how much a 1 ft x 1 ft x 1 ft cube of foam weighs (lbs). The denser the foam, the more the cube will weigh.

While both Endy and Novosbed use foam in the top comfort layers, they will feel and behave differently because of the difference in foam type and density. Lower density foams like those found in Endy mattresses typically respond faster, but will not contour and conform as much as higher density foam. Lower density foams also typically have lower amounts of motion isolation.


Ideally, a memory foam mattress is durable, can hold its shape, and respond to movement, but won’t become uncomfortably warm during the night. Some companies use a chemical bathe or a chemical gel spray to achieve a cooling effect, but these treatments are not very effective. The best way to control heat in a foam mattress is to improve the overall breathability and airflow. The cooling effect of gel is often temporary because without anywhere to go, the warm air eventually negates any benefit of the gel.

While Endy opted to use the method of infusing gel into their foam, Novosbed designed a mattress with increased airflow. By utilizing thousands of vertical airflow channels, warm air flows freely out of the mattress instead of being trapped in the foam, keeping you from getting too warm while you sleep.

Did you know?

A higher density doesn’t mean a firmer mattress. A soft mattress can be just as dense as a firm one. Density mostly speaks to the quality of the foam, not the firmness. Density, however, can also affect the “feel” or texture of the mattress. For example, higher density memory foam responds slower and as a result can give the mattress more contouring and "hug."

Mattress construction

Both the Endy and Novosbed mattress are constructed similarly with a comfort/top layer, a middle transition layer, and a base support layer. Endy’s mattresses use an undisclosed proprietary top layer whose density is not publicly listed. This layer sits atop a transition layer and a bottom support layer. Once again, there is no publicly available foam density information for these layers. In comparison, Novosbed uses 2 - 3.7 lbs/ft3 memory foam in the comfort layer, and 2.5 - 4 lbs/ft3 memory foam in the transition layer. Finally, Novosbed uses 1.8 lbs/ft3 foam for the mattress base. With these layers combined, the total height of the Endy is 10” while the Novosbed is 11”. The differences in density and height make a difference to the weight and durability of the mattresses.

Of the two brands, only Novosbed uses memory foam in the top comfort layer of their mattresses. Both brands also use different materials for the transition layer. Endy mattresses use standard, low density polyfoam, whereas Novosbed uses high-density memory foam. By using an undisclosed proprietary foam in the top layer, Endy mattresses can only hope to substitute the properties of memory foam. Essentially, Endy mattresses have 2 inches of “Endy Comfort Foam,” compared to Novosbed’s 3 - 4 inches combined between the comfort and transition layers. This means Endy’s mattresses will have a challenging time replicating the same level of motion isolation, contouring, and pressure-point relief that Novosbed mattresses do.

Company Comfort layer Transition layer Base layer Manufacturing
Endy Undisclosed Undisclosed Undisclosed Canada
Novosbed 2 - 3.7 lbs/ft3 2.5 - 4 lbs/ft3 1.8 lbs/ft3 Canada or USA

Mattress selection

Decision making can be difficult and stressful when there are too many options, especially when it comes to something as important as your sleep. Decision making can be difficult and stressful when there are too many options, especially when it comes to something as important as your sleep.

When it comes to mattress shopping, finding a good fit out of an endless number of choices is a significant hurdle many people will encounter. Not only are there countless brands, but many brands offer multiple models, firmnesses, and features to choose from. Endy and Novosbed both recognize the overabundance of choice and as a result, both brands have modeled their selection to help alleviate mattress selection stress.

Endy, like many online mattress brands, limits their selection to a single choice and sells a one-size-fits-all mattress. This one model features a “medium firm” firmness that is sold as “an ideal mattress for the majority of sleepers”. The single firmness approach can be appealing for shoppers overwhelmed with the number of choices available in retail stores and online, but people have individual needs based on sleep position, body weight, and comfort preference—all of which play a large part in determining the firmness required to give you a comfortable sleep. For shoppers wondering where Endy’s medium-firm classification fits in relative to other bed-in-a-box brands, this Endy mattress review uses data from certified third-party engineer reports (commissioned by us) to rate the feel and firmness.

Novosbed has chosen to offer a selection of mattresses models that are clearly categorized. The Novosbed Soft, Medium, and Firm are all named based on how they feel. Everything else, from the features, fabrics, and visual appearance are exactly the same. The only thing a customer has to do is to choose the firmness they want.

Endy mattress

Name Price (Queen) Thickness Firmness All sizes Washable cover
Endy $850 CAD 10" Medium Firm Yes Yes

Novosbed mattresses

Name Price (Queen) Thickness Firmness All sizes Washable cover
Novosbed Soft $1399 CAD 11" Soft Yes Yes
Novosbed Medium $1399 CAD 11" Medium Yes Yes
Novosbed Firm $1399 CAD 11" Firm Yes Yes

Purchasing options

Although both mattresses are available online to customers across Canada, Novosbed is the only one of the two brands to also sell in the United States. By selling online, direct to customers, middlemen costs are eliminated. This results in a more affordable mattress for you without sacrifices to quality. Selling direct also enables both companies to offer consistent policies and centralized service.

Although Endy has their own storefront in Toronto and offers their mattresses on display in Urban Barn locations across Canada, both options serve primarily as showrooms. Ordering and delivery are still handled through Endy online. Since you can’t take the mattress home with you, there is effectively no difference in wait times between ordering in-store versus online through the Endy website.

Company Availability Middle-men Policies
Endy Online and in select showrooms* No Same for everyone
Novosbed Online only No Same for everyone
* Showroom or store purchases ship via Endy


By selling direct to consumers, both Endy and Novosbed can offer centralized customer service and consistent policies. Although their respective policies share many similarities, there are a few key differences:

Shipping and returns

Both Endy and Novosbed offer free shipping and free returns to Canada, but only Novosbed ships to the US as well. Both companies charge additional shipping fees to a selection of remote areas.

Even though Endy does offer exchanges, one would almost never need this service, as they only offer their mattresses in one firmness. If you don’t like the feel of your Endy mattress, the only options are to return the mattress, or exchange it for a different size while voiding your sleep trial on your new, exchanged mattress. As long as you don’t accidentally purchase the wrong sized mattress, it seems there would be no other reason for an exchange.

Both Novosbed and Endy approach returns with full hands-on service, coordinating pick up and donation of returned mattresses. Neither company re-sells returned mattresses.

Sleep trial

Endy’s sleep trial gives their customers 100 nights. Customers cannot fine-tune firmness, but can return their mattress if they are not satisfied within the 100 day time frame.

Novosbed’s sleep trial gives 120 nights to decide if your new mattress is right for you.

Many online brands offer a sleep trial that allows you to try a mattress in the comfort of your home, risk free. Many online brands offer a sleep trial that allows you to try a mattress in the comfort of your home, risk free.

Policy comparison

Company Sleep trial White glove Firmness guarantee Returns
Endy 100 nights No No No return fees
Novosbed 120 nights No Yes No return fees

Customer satisfaction

Endy and Novosbed both have numerous online reviews from a variety of sources. As of the last update date of this article, Novosbed’s aggregate review score is 96% compared to Endy’s 92%.

Note: Review scores are current as of last update.
Company On site Reseller Ratings Amazon Sleep Sherpa
Endy 4.8/5 n/a n/a 9.1/10
Novosbed 4.8/5 10/10 n/a 9.1/10

Novosbed third party review quotes

"These days there are hundreds of mattresses with similar branding messages (online-only) and construction. Novosbed has the same value proposition, but from a person that has slept on (nearly) all of the alternatives, Novosbed is definitely top tier." -

Endy third party review quotes

"If you share your bed with a partner, you may have to sleep toward the center because it lacks edge support — falling out of bed shouldn’t be part of your sleep regimen." -

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