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Comparisons > Mattress brand comparisons

How does Novosbed compare to Casper?

Mattresses, materials, policies, purchasing, and other important factors compared.

Last update: November 4, 2019

Comparison summary

The Casper

  • Construction: Polyfoam & memory foam
  • Foam density: Unknown foam density
  • Selection: Single firmness
  • Available: Retail (ships from Casper) and online.
  • Sleep trial: 100 nights
  • Cover: Removable, hand-washable
  • Warranty: 10 year
  • Price (Queen): $995 USD / $1,295 CAD


  • Construction: Premium memory foam
  • Foam density: High density foam
  • Selection: Three different firmness options
  • Available: Online only
  • Sleep trial: 120 nights
  • Cover: Removable, machine-washable
  • Warranty: 15 year
  • Price (Queen): $999 USD / $1,399 CAD


  • The Casper mattress uses a polyfoam and memory foam construction. Novosbed specializes in high-density memory foam mattresses.
  • Casper offers a single firmness option. Novosbed offers a selection of 3 firmness options.
  • Both Novosbed and Casper sell online, directly to customers. Casper also has branded store locations throughout the United States and Canada, along with partnerships with Target and Hudson’s Bay to sell sleep products.

Mattress materials

Memory foam handprint Memory foam handprint - Johan (Own work) [CC-BY-SA-3.0], via Wikimedia Commons

Most online brands focus on foam mattresses due to their ability to be compressed, rolled, and shipped in a relatively small box. Novosbed and Casper both make foam-based mattresses, but not all foam is created equal.

Foam densities and how they affect your mattress are important. In short, foam density relates to the quality and durability of the foam. Using lower density foam makes a mattress less expensive, but the trade-off is longevity and durability.

Aside from density, foams can also differ in their bounce-back, or response-time. Many foams have an immediate response where the foam instantly returns to its original shape when a load is removed. In contrast, memory foam is unique because it “remembers” the shape of the load applied when it’s removed before returning to its original shape. You’re likely familiar with the handprint demonstration commonly used to showcase memory foam’s unique response-time properties.

The Casper mattress

Casper uses memory foam, but places it under a high-elasticity foam layer. By putting a polyfoam layer on top, the effects of the memory foam are likely to be reduced; such a mattress construction could lose a significant amount of motion isolation, contouring, and pressure-point relief. In addition, the high-elasticity layer tends to give a mattress more bounce and a spongy feeling.

Novosbed mattresses

Novosbed mattresses are made with memory foam, which separates it from most online competitors. Many of Novosbed’s competitors don’t use memory foam in their mattresses, and those that do tend to bury it under other layers, such as latex foam. By using memory foam as a primary mattress material, Novosbed mattresses have a distinct memory foam feel. This feeling is well-known for having low bounce, dense plushness, and a sensation of being gently hugged by your mattress.

Know what you're paying for

Novosbed believes that sharing the foam densities of their mattresses is important. This way you know what you’re paying for. Without this information, shoppers are left to guess at the quality of the foam used in the construction of the mattress.

Company Primary layers Foam density Other layers Manufacturing
Casper Elastic polyfoam Undisclosed Memory foam, zoned transition, and support foams USA or Canada
Novosbed Memory foam 2 - 4 lbs/ft3 Premium support foam USA or Canada

Mattress selection

Selecting a mattress out of a sea of choices is a significant hurdle many people will encounter while mattress shopping. There are simply an overwhelming number of options. Not only are there countless brands, but many have multiple models to choose from. Both Novosbed and Casper understand this and have modeled their selection to help alleviate some of this stress. While Casper has launched different models, this comparison focuses on the original Casper mattress.

Casper mattresses

Casper’s approach is to sell a one-size-fits-all mattress. This one model features a firmness that is sold as “universally comfortable”. The single firmness approach can be appealing to shoppers in a world of overwhelming choice, but the fact is people come in all shapes and sizes which inevitability determines the firmness required to give you a comfortable sleep.

Novosbed mattresses

Novosbed’s strategy is to give customers a choice by offering a selection of mattress models that are clearly named. The Novosbed Soft, Medium, and Firm are all named based on how they feel. Everything from the features, fabrics, and visual appearance are exactly the same. The only thing a customer has to do is to choose the firmness they want.

Casper mattress

Name Price (Queen) Thickness Firmness All sizes Washable cover
Casper $995 USD 12" "Universal" Yes No

Novosbed mattresses

Name Price (Queen) Thickness Firmness All sizes Washable cover
Novosbed Soft $999 USD 11" Soft Yes Yes
Novosbed Medium $999 USD 11" Medium Yes Yes
Novosbed Firm $999 USD 11" Firm Yes Yes

Purchasing options

Most people who try online brands are happy with their decision. Most people who try online brands are happy with their decision.

Both Novosbed and Casper are available online to customers in the US and Canada. By selling online, direct to customers, middlemen costs are eliminated. This results in a more affordable mattress for you without sacrifices to quality. Selling direct also enables both companies to offer consistent policies and centralized service.

Although Casper has partnered with American retail chain Target and Canadian retail chain Hudson’s Bay, The Casper mattress is not available to purchase in all retails locations. Casper has launched branded retail locations throughout the United States and Canada where their mattress can be tried and purchased.

Company Availability Middlemen Policies
Casper Online and select retail stores No Same for everyone
Novosbed Online only No Same for everyone


Selling direct to consumers allows Novosbed and Casper to both offer centralized customer service and consistent policies for all customers. Although their respective policies share many similarities, there are a few key differences:

Shipping and returns

Novosbed and Casper offer free shipping and free returns to all major metro regions across both Canada and the contiguous 48 states in the US. Casper offers an optional White Glove Delivery service to some customers in the USA and Canada, which also includes the option to have your old mattress removed.

Both Novosbed and Casper approach returns with full hands-on service, coordinating pick up and donation of returned mattresses. Neither company re-sells returned mattresses.

Sleep trial

Casper’s sleep trial gives their customers 100 nights. Customers cannot fine-tune firmness, but can return their mattress if they are not satisfied within the 100 day time frame.

Novosbed’s sleep trial gives you 120 nights to decide if your new mattress is right for you.

Policy comparison

Company Sleep trial White glove Firmness guarantee Returns
Casper 100 nights $149 (US) / $199 (CAN) No No return fees
Novosbed 120 nights No Yes No return fees

Customer satisfaction

Novosbed and Casper both have numerous online reviews from a variety of sources. Here are some of the latest.

Novosbed third party review quotes

"These days there are hundreds of mattresses with similar branding messages (online-only) and construction. Novosbed has the same value proposition, but from a person that has slept on (nearly) all of the alternatives, Novosbed is definitely top tier." -

"You’ll see that both Novosbed and Tempurpedic have dense quality foams but the Novosbed is much more affordable ..." -

Casper third party review quotes

"When compared to the industry standard of 6.5 for medium firmness, it seems this bed runs either super soft or super firm, depending on the sleeper." -

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